Do It Now - A Realistic Drug Education Album (2-LP set)


Original release: Do It Now Foundation DIN 302 (2 LP set), 1972

Participants: teenagers, doctors, propagandists & Ram Dass

Music by: the Byrds, Hoyt Axton, Genesis (US), and others


Comments:
 This rather interesting 2-LP set in a plain (almost) gatefold sleeve combines ambitious audio editing with famous rock songs. They went through a lot of trouble to try and keep the high school kids' attention, which is also pointed out in the accompanying insert. Aural montages with stereo effects, overlapping voices and even Burroughsian cut-ups create a slightly psychedelic feel, which seemingly goes against the sober and realistic tone of the message. All kinds of drugs, and the stoner attitude in general, are covered, and they make no bones about the fact that some people have great experiences from LSD & such. Still, the most memorable part for me was side 2, which opens with some obviously stoned kids discussing drug problems in a hazy, giggling atmosphere, followed by a rather stark segment about heroin addiction. A multitude of voices are heard, sometimes arranged in mock dialogue, and there's also clips from old propaganda ravings (pretty hip), radio broadcasts, commercials, and so forth. 

Hardly anyone is credited with name, but Ram Dass aka Richard Alpert is heard with several monologues, all of which I think are unique to this LP, and alone makes it worth getting. All over, the creative editing work put in by the production team pays off, and while not up to the stunning entertainment of Capitol's "LSD" LP, this "Realistic Drug Education Album" is one of the most enjoyable genre albums around. The rock songs include "Artifical Energy" by the Byrds, Hoyt Axton's acoustic version of "The pusher", and an outstanding non-LP psych tune by the LA Genesis.

As noted in the Acid Archives, there are more LP releases from the Do It Now people, but this is the best and rarest one.


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Insert


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